Sometimes described as a "small website on steroids", a Mmicrosite®
in its most basic form is defined as an internet based news article with a photograph
that is written about a specific business location or property. It will display address and
contact information, and it will automatically seek out and link to any other Mmicrosites within
the immediate neighbourhood, providing for a detailed "networked community" of businesses
and properties where the user can hop from one Mmicrosite® to another just by clicking on a
hyperlink.
Mmicrosites automatically form these neighbourhood communities and create
multiple directories to find businesses and properties within them. These directories allow for
customers to search and sort through a large number of businesses or properties with relative
ease and locate a specific place within seconds. Directories organize a territory into
categories, intersections, neighbourhoods, brand names, and other factors, so users can expand
or reduce a search area using different methods. In this manner entire neighbourhoods and
product or service categories can be indexed using Mmicrosite® technology, which creates
these links and directories without any human intervention. Franchises and branches also link
themselves to each other and to their head office. Since Mmicrosites are compatible and
optimized for all existing search engine technology, each business is also listed
individually on all search engines that index them.
A unique aspect of Mmicrosites is that they allow for any business or property manager
to write their own news article and then post it on the web with their own photo. Sites
can contain editorials, commentaries, events, reviews, ratings, opinions, vacancy listings, coupons, banner ads,
and other material aside from the news article itself. The business or property has a choice as
to whether the site is a simple one or a complex one, containing many features or none at all.
Mmicrosites come in thousands of colours and styles and can be custom-tailored to the business
or property by the client, where every feature and function can be added or removed at will. Once published, a site may run indefinitely and can only be de-activated
by Mmicrosite.Com. Articles can also be written by Mmicrosite.Com or other editorial
contributors, and posted independantly just as with any other information service, because
Mmicrosites are defined as news articles, not advertisements. They can certainly look and act like
advertisements as we add features, functions, maps and links to the basic article, and it can
even be utilized as a website complete with its own dot com name - but no matter how many
features or functions are added, it is still at heart a perpetual news article that can be updated at any time.
While a site can consist of a single page, a typical Mmicrosite® has four web pages
for retail locations, seven web pages for restaurants, and up to ten pages for rental properties
or hotels. Because they can hold product catalogues and other detailed content, a Mmicrosite®
can in theory have an infinite number of pages. Since the sites are both live and dynamic, any
information on any site can be updated instantly and can be set to change based on day,
date, time of day, or any other desired factor.
You cannot purchase a Mmicrosite®. You can, however, purchase a renewable licence with a time period from 90 days to 5 years. That licence allows for you to control the content of the site, or add options to it that can convert
it into a multiple page listing or even into acting as a stand alone dot com website. You can also purchase a personal online account that allows you
to instantly update any aspect of your Mmicrosite® at any time, including changing the
text and photos. Many businesses and property managers utilize their Mmicrosite® as their
website; however it is more popular to utilize one as a gateway to an existing conventional
website.
Items that can be added to Mmicrosites include hyperlinks, a photo album, e-mail,
reservation and appointment systems, business hours, franchise links, corporate colour schemes,
maps, building layouts, brand names, product listings, vacancy charts, menus, price lists, room rates, pdf documents, rental rates, and many
other feature components. They have extreme flexibility in regards to features, functions,
layout, and colour schemes, and can be easily customized to perform unique tasks, including online ticket sales, custom mapping, seating charts, inventory listings,
personal portfolios of staff including real estate agent directories, and virtually any
other function that can be performed on the web. This kind of flexibility allows them to serve
any kind of business, from rental properties and restaurants to retail stores and corporate
offices, both industrial and business-to-business operations, hospitals and schools, hotels and services, doctors and lawyers, radio stations and government services - any business can expand
their reach with Mmicrosite® !
